ABOUT THIS PROJECT
The British Council educates people globally. Hence, they face a very difficult challenge: how to create courses and materials which will resonate with people irrespective of their culture, geographic location, or educational background. We were asked to bring these diverse elements into a series of unified visual solutions for one of their global courses targeted at educating teachers in new online learning technologies. Empathetic Research – We investigated the perception of the course participants to the existing materials, and identified what the core problems were. Design – We designed and developed a new set of visual elements, for use both online and face-to-face, appropriate to the audience. Implementation – worked with the course development team to unify the text and images into a cohesive final offering.