Privacy Policy


  1. esemplasis is a brand and registered trademark of Elise Blake Limited, a Hong Kong company with its registered address at Rm.1104 Crawford House, 70 Queen’s Road Central, Central District, Hong Kong Island, Hong Kong SAR.
  2. esemplasis operates as a global innovation consultancy specialising in product design and development. We help companies of all types and scales to research, strategize, design and produce revolutionary and evolutionary products.
  3. Personal information, which esemplasis collects, will be stored and managed by Elise Blake Limited. Elise Blake Limited, as a legally registered business entity, and its affiliated brands –  esemplasis, Elise Blake, and Putongwhat – handles personal information of website visitors, customers and business clients (you) in a safe and appropriate manner in accordance with this Privacy Policy and the General Data Protection Regulation (GDPR) (EU) 2016/679.
  4. Administration of personal information is governed by Elise Blake Limited’s designated Data Protection Officer.
  5. Our Privacy Policy applies solely to the personal information provided by you. By using this website and by interacting with Elise Blake Limited or any of its affiliated brands, you signify your acceptance of this Policy. If you do not agree to this Policy, please do not use this website. Your continued use of this website following the posting of changes to this policy will be deemed your acceptance of those changes.
  6. The information collected is used for the following purposes, aside from the cases which are agreed by you or exceptionally allowed by the law:
    • To track website usage (See Use of Google Analytics below)
    • To respond to questions and inquiries.
    • For research and development of products and services or organizing events.
    • For the announcement, provision and management of services and products.
    • For the announcement and management of events, exhibitions, and seminars.
    • For any other business related to the operations described in the above items.
  7. Elise Blake Limited establishes the stipulations pertaining to the handling of personal information and implements a variety of security measures, to prevent issues such as illegal access, loss or leakage of information and to maintain the safety of your personal information.
  8. Elise Blake Limited does not sell, trade, or transfer your personal information to third parties without your consent. Elise Blake Limited may disclose your information when legally required to by law from organizations such as courts, government committees, or supervisory agencies.
  9. Elise Blake Limited may share and/or use personal information acquired by Elise Blake Limited or its affiliated brands to the extent outlined below:
    • Personal information Elise Blake Limited may share: name, company information (such as name of the company, job-title or designation, company address, company telephone number, company fax number), address, telephone number, fax number, and e-mail address.
    • Whom Elise Blake Limited shares information with: Elise Blake Limited’s affiliated brands, and other parent/subsidiary companies, the meaning of which are defined in the related laws and regulations, which may be founded in the future.
    • Purpose of sharing the information: in order for Elise Blake Limited and/or its affiliated brands to accomplish the purpose stated in Section 6.
  10. You may instruct Elise Blake Limited, at any time, to provide, correct, add, delete, withhold, opt-out or to notify the purpose of use of your personal information held by Elise Blake Limited. After confirming that the instruction was given by the owner of personal information or their legal representative, Elise Blake Limited will respond in a timely manner in accordance with the relevant laws and regulations.
  11. If you do not wish Elise Blake Limited to disclose your personal information in accordance with Section 9 or wish to give Elise Blake Limited suggestions regarding the handling of your personal information, you may contact Elise Blake Limited via If you wish to unsubscribe from Elise Blake Limited’s communications list (or any of its affiliated brands’ communications lists), you can do so by emailing the Data Protection Officer at or by writing to us at Elise Blake Limited, Rm. 1104 Crawford House, 70 Queen’s Road Central, Central District, Hong Kong Island, Hong Kong SAR.
  12. Personal information Elise Blake Limited collects may be stored and processed in any country where Elise Blake Limited have facilities or in which Elise Blake Limited engages service providers, and by disclosing information to Elise Blake Limited, or its affiliated brands, you consent to the transfer of such information to countries outside of your country of residence, including Hong Kong, the UK and the European Union, which could have different data protection rules from those of your country or the country in which you were located when you initially provided the information.
  13. The handling and management of the personal information Elise Blake Limited collects, as well as validity and interpretation of this Privacy Policy, shall be governed by the Laws of Hong Kong, but will be guided by the GDPR 2016/679.
  14. Hong Kong courts shall have exclusive jurisdiction for the first instance for any disputes relating to the personal information Elise Blake Limited collects and to this Privacy Policy.
  15. Elise Blake Limited has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage visitors of to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.
  16. If you have any questions about this privacy policy or about any personal data we may hold about you, please contact the Data Protection Officer at or write to us at Elise Blake Limited, Rm. 1104 Crawford House, 70 Queen’s Road Central, Central District, Hong Kong Island, Hong Kong SAR.


Amended Date: 25th May 2018

Effective Date: 31st May 2012

Cookie Policy


Cookie Definitions
Type Cookie Used by Why it is used Expiration Time
First Party PHPSESSID “Contact Us” form To store a simple message when a form is submitted that can be displayed on a different page.

For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission.

When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry.

No personal information is stored in this cookie.

When you close your browser.
Third Party _gat Google Analytics (analytics.js) Used to throttle request rate 1 minute
Third Party _ga Google Analytics (analytics.js) Used to distinguish users 2 years
Third Party _gid Google Analytics (analytics.js) Used to distinguish users 24 hours
Use of Google Analytics

The tracking cookies send a pageview for each page users visit to  Google Analytics processes this data and can infer the following information from it:

  • The total time a user spends on
  • The time a user spends on each page and in what order those pages were visited
  • What internal links were clicked (based on the URL of the next pageview)

In addition, the IP address, user agent string, and initial page inspection analytics.js does when creating a new tracker is used to determine things like the following:

  • The geographic location of the user
  • What browser and operating system are being used
  • Screen size and whether Flash or Java is installed
  • The referring site
Use of Google Fonts

The Google Fonts API is designed to limit the collection, storage, and use of end-user data to what is needed to serve fonts efficiently.

Use of Google Fonts is unauthenticated. No cookies are sent by visitors to the Google Fonts API. Requests to the Google Fonts API are made to resource-specific domains, such as or, so that’s requests for fonts are separate from and do not contain any credentials sent to while using other Google services that are authenticated, such as Gmail.

In order to serve fonts quickly and efficiently with the fewest requests, responses are cached by the browser to minimize round-trips to Google Fonts’ servers.

Requests for CSS assets are cached by Google Fonts for 1 day.  This allows Google to update a stylesheet to point to a new version of a font file when it is updated and ensures that all websites using fonts hosted by the Google Fonts API will be using the most updated version of each font within 24 hours of each release.

The font files themselves are cached for one year, which cumulatively has the effect of making the entire web faster: When millions of websites all link to the same fonts, they are cached after visiting the first website and appear instantly on all other subsequently visited sites. Google does sometimes update font files to reduce their file size, increase coverage of languages, and improve the quality of their design. The result is that website visitors send very few requests to Google: Google only see 1 CSS request per font family, per day, per browser.

Google Fonts logs records of the CSS and the font file requests, and access to this data is kept secure. Aggregate usage numbers track how popular font families are and are published on Google Fonts’ analytics page. Google Fonts use data from Google’s web crawler to detect which websites use Google fonts. This data is published and accessible in the Google Fonts BigQuery database. To learn more about the information Google collects and how it is used and secured, see Google’s Privacy Policy.  For more information visit

Other Content may at times refer to or embed content from and credit other sites such as, or (for example when embedding a video relating to a client’s product or project which is in the public domain).  These third-party sites will have their own Privacy Policies and Cookie Policies, to which you may refer.

If you don’t want any of that …

If you do not want cookies to be stored on your device, you can adjust the setting of your browser to reject the setting of all or some cookies, and to alert you when a new cookie is added. For further information about how to do so, please refer to your browser help documentation. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or parts or functionalities of If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent from placing further cookies on your device unless you adjust your browser setting as described above.